Three decades of professional aquarium care, built on people — our customers and our team.
Reef Tectonics officially started as a business in February of 1993 and has grown consistently year after year. Today we serve customers throughout the Lincoln and Omaha metro areas.
We don't use a secret elixir. We don't have exclusivity arrangements with our livestock and supply vendors, and our reference materials are the same books, periodicals, and internet resources available to you. What sets us apart are the processes, procedures, and practices we've developed over thirty years — a comprehensive service program that converts customers from competitors, wins new installation bids, and keeps clients with us for an average of nearly ten years each.
The single most important factor in our success is you, the customer. We strive to deliver a customer-centric service program with a mix of product selection, service offerings, and pricing that is fair to you and for us. Long-term retention of customers through high-quality, consistent service keeps our organization stable — and that stability keeps your rates lower and steadier for longer, because experience has given us confidence that you'll keep choosing Reef Tectonics.
Reef Tectonics has never been a one-person operation. We've always taken a team approach, which lets us deliver better service, develop deeper specialization, and build in redundancy that protects your aquarium when the unexpected happens. Our technicians bring backgrounds in biology, aquaculture, public aquaria, and decades of combined hands-on husbandry experience — and finding and keeping the best people has been a company mandate from early on. It's their passion for aquatic animals and dedication to our customers that keeps the operation running smoothly every day.
Competition in the aquarium service industry is unlike any other. The barriers to entry look low, and plenty of hobbyists have tried to turn their passion into a business. The truth is that customer expectations — and the legal and regulatory requirements of running a real business — are substantial. We welcome the competition: it forces us to keep examining our practices and finding ways to serve you more efficiently, at higher quality, while maintaining our rates.
Reef Tectonics has proven amazing customer service skills, delivers a high quality product, and “wow-factor” results. Our aquarium is now the centerpiece of our office.
Heidi Harman Orthodontics